Updated: May 14, 2018
Letting your most important customers know they're appreciated it a necessary activity in any of today's hyper-competitive marketplaces. From deeper discounts to VIP status, there are more creative ways to segment customers than ever before. But how do you know which customers to reward? And what exactly is the reward?
Not every customer wants a discount.
The reward should be more of your brand promise. If you say Easy, the rewards program should make their experience even easier! If the promise is Quality, then the program should bring more quality!
Ultimately, customers want to be happy. Using principles of social CX, you don't have to wonder what will make them happy, you just have to ask. Launch custom category and empower your customers to ask and answer for you.
All you have to do is provide the tools.